Often it is Robertson who benefits, and a ritual of liberals mocking him actually strengthens his subculture. Susan Harding’s Book of Jerry Falwell: Fundamentalist Language and Politics (Princeton U. Press, 2001) shows how leaders of the New Christian Right (NCR) purposefully hone a rhetoric that creates “gaps” of credibility for listeners. Such gaps continually challenge people who are tempted by NCR rhetoric to reaffirm loyalty to their leaders—and by extension to burn bridges that could change them from believers to skeptical outsiders. The more outrageous the gaps, the more that reaffirming loyalty in the face of them allows conservatives to maintain their self-image as misunderstood and persecuted. Thus they can discount Robertson’s flaws within frames like “the sincere leader with feet of clay” (who, like King David, models repentance and rehabilitation) or the “truth-teller quoted out of context” (who, like Christ, will triumph in the end.)
Meanwhile, beyond an NCR subculture, sensational images of Robertson as a fringe figure—an extreme loose cannon—underplay continuities between him and mainstream conservatives, making allies with roughly similar ideas seem like lesser evils. (To see Mark's top five, click here.)
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